When it comes to shouting about yourself online there’s no better platform than LinkedIn. With over 756 million members and 57 million companies on the social channel, it’s a great place to get tooting your own trumpet. That said, it can often be difficult to distinguish yourself and stand out from the other half a billion out there! But fear not, as we’re on hand to guide you through the dos and don’ts of LinkedIn and to make sure you get seen.

It’s no secret that networking is an essential skill and one you should keep in your professional tool kit, especially in the aesthetic industry. Building relationships within a professional environment and maintaining a good reputation is often key to any successful career. With more events being moved to an online sphere than ever, LinkedIn allows you to build these relationships and memorable reputation all from the comfort of your own home. LinkedIn is a fantastic for networking, searching for jobs, recruitment and staying updated with industry news.

If you’re after a new job - LinkedIn could be the place for you. You can promote your achievements and build up a professional online presence. Look at LinkedIn as a platform for free personal branding, one with an enormous reach! Obviously, you can pay for extra benefits if you want to maximise your LinkedIn presence, but all the free features are great too!

A few of our favourite LinkedIn benefits

• Keep updated with industry news and articles
• Research companies
• Receive (and give) endorsements and testimonials
• Recruiters actively search on LinkedIn
• Exceptional networking opportunities
• Easy apply option for jobs
• Great place to find jobs

So, you’ve heard exactly why LinkedIn is a great tool to use. Here are a few helpful tips and tricks to improve your profile…

Connections

The more connections you have the better, as you’ll come across as an active user. You’re more likely to be found when recruiters are looking for people with your background and skill set. Connect with recruiters in the sector you’re looking to start work in, as you’ll hear about loads of job opportunities.

Experience

Make sure you’re keeping your profile updated with your current and previous jobs, education, volunteering, and other beneficial experience. This will give recruiters and future employers a good idea of your professional experience, what you enjoy and areas of keen interest. That said, LinkedIn doesn’t need to know about that time you babysat for your neighbour circa 2000. Keep it relevant.

Add your skills

Adding your skills to LinkedIn is a great feature which helps you stand out amongst the crowd. Recruiters use this feature to search for those open to job opportunities and will cross-check the job description to skills LinkedIn members have displayed on their profile. Make sure you include keywords that are often used in job descriptions or unique to the industry you want to be in. For example, if you’re looking for a role within the aesthetic industry list skills like ‘friendly’, ‘personable’ and ‘organised’.

Volunteering

Volunteering is a great opportunity to give back to local charities or help a sector that you’re interested in. Volunteering opportunities can give you invaluable experience and insight as well as making a difference to people in need and communities. More companies are adopting volunteering days and worthwhile causes into their company policies and yearly calendars, so they’ll be interested in your previous volunteering.

Endorse people

Once you’ve worked with someone it’s a great idea to endorse each other or leave a testimonial. Remember what we said about tooting your own trumpet? Well, this is an chance to have someone do it for you! In essence they’re leaving a review of your professional strengths. Recruiters and employers love to see this as it shapes a picture about your character and skills and demonstrates that you can work well with others. Top tip, it’s always appreciated to endorse someone back once they’ve endorsed you!

Post frequently… but not too much

This point doesn’t need too much expanding on. It’s always great for recruiters and future employers to see you’re an active member by posting, re-posting, reacting, and commenting on LinkedIn. But remember not to flood people’s feeds! We’d aim for around 3 times a week, and definitely no more than a few times a day. After posting more than once a day, engagements significantly drops. It’s at this stage you might start annoying your peers/connections and risk people dis-connecting. It’s also important to remember the content that you’re sharing on LinkedIn is professionally appropriate, future employers don’t want to see how quickly you can chug a beer at the weekend! Keep it PG, Professional Grade!

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